News

How kiosks can be more human at retail

August 11, 2017

The kiosk industry has a great opportunity to be disruptive and make machines more human, according to kiosk industry insider Deanna Salas, in a recent opinion piece in Forbes.

Salas, chief marketing officer at Banyan Hills Technologies, a software provider, integrator and consultant focusing on the kiosk industry, pointed out that kiosks can provide consistency to retail environments that humans cannot.

While kiosks do not provide a genuinely human experience in a retail environment, oftentimes human experiences can be inconsistent. Salas gave the example of how her experiences shopping at a home improvement store differed because of the different individuals who greeted her.

A kiosk, by contrast, can ask the shopper questions, make recommendations and offer to save the shopper’s information and send it via email.