News

Health benefits company invests in SoloHealth

August 3, 2012

WellPoint Inc., one of the nation's largest health benefits companies, is the latest business to invest in SoloHealth, the company behind SoloHealth Stations, a kiosk solution designed for retail settings that conducts health screenings for vision, blood pressure, weight, and body mass index. (Other investors include Coinstar and IT industry veteran and founder of HBOC, Walter Huff.)

The kiosks, which won FDA approval in June and are coming to retail locations nationwide this fall, also offer an overall health assessment and help connect consumers to local health professionals through their databases, according to a company press release.

"We have a longstanding commitment to help people get healthy and stay healthy by leveraging consumer-friendly products and services to improve their health and wellness," said Brett Moraski, vice president of transformation for WellPoint. "By investing in SoloHealth we are excited to help millions of Americans better manage their own health and well being."

The SoloHealth Station, which is slated to soon deploy to Walmart and Sam's Club locations, offers highly personalized, targeted and interactive opportunities for consumers, advertisers and retailers by placing kiosks in high-traffic retail locations and offering integration across a multiplatform ecosystem complete with digital signage, Internet, mobile and social media, Bart Foster, CEO and founder of SoloHealth, said in the release. The multiple-platform approach gives brand partners, consumers and medical professionals the ease of interaction from many touch points allowing for greater effectiveness and efficiencies.

"WellPoint is an established, trusted health benefits company, and we are proud to benefit both from a financial investment as well as explore future opportunities to help improve access to convenient and affordable health care services," Foster said. "We will utilize the additional funding to invest back into our technology and platform, as well as help scale as we continue our nationwide rollout."

The relationship includes a financial investment, but terms were not disclosed. Additionally, Brett Moraski has been named to the SoloHealth board of directors.

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