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Giant Foods adds new recipe kiosks
August 7, 2006
In-Store Marketing Institute: Unilever is using its NASCAR sponsorship to spice up a collection of recipes the company is offering on Shopping Solutions kiosks at Giant Foods. The kiosks' opening screens feature a button for "NASCAR Recipes from Unilever" along with six generic options such as "For Kids," "Meals in Minutes" and "Great Grilling." Selecting the Unilever button leads shoppers to numerous recipes, each labeled as "Courtesy of" a specific Unilever food brand.
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