News

General Pants Co. goes multichannel with iPad kiosk plan

November 21, 2013

Australian retailer General Pants Co. announced its plans to deploy a fleet of in-store kiosks during a recent launch event in Sydney.

According to an article on powerretail.com.au, the kiosks are iPad-based and blend "fashion shopping, social media and music in a bid to engage and enthuse customers." The kiosks will allow shoppers to view the brand's product line, make purchases, post images to Instagram and also control the in-store music via Spotify, the article reported.

The kiosks, which will be rolled out to the retailer's 47 stores across Australia by February next year, have eight key features:

1. Insta-opinion
2. What's Playing
3. Our Picks
4. Our People
5. What's New
6. What's Happening
7. Our Site
8. Help

"We have taken key insights we have learnt (sic) in recent years and used these to develop the kiosks," said Craig King, General Pants CEO. "We have made sure they encompass everything our consumer has been asking for, including social integration, time poor options for shopping, peer to peer shopping, music, fashion, technology and entertainment all curated by the 'global trend hunters,' the General Pants team."

Read more about kiosks in retail.