Collecting feedback from users on new energy bar products was Gatorade's main objective for the project.
June 15, 2006
Collecting feedback from users on their new energy bar products was Gatorade's main objective for this project. Laptops were taken on the road to different events to collect this information.
An interface was designed to play Gatorade promo videos while users could fill out surveys. These surveys were stored locally on each laptop in MS Access databases where they could be easily retrieved.