News

Future is now at supermarket

June 9, 2004

RHEINBERG, Germany - METRO AG's Extra supermarket outlets recently began an experiment, known as the Future Store, according to an article in CIO.com.

Shopper's now have the option of using modified carts equipped with a mini-PC.
The cart-mounted device lets shoppers scan item bar codes and then it calculates the total on a running tab, this function also works at the self-service checkouts by using the stored scan calculations so there is no need to re-scan the order. The shopper saves time because the payment is automatic.

Other technology enhancements include produce scales with digital cameras that differentiate tomatoes from apples and provide price-label printouts. There also are kiosks that offer advice on wine and meat selections.

The Future Store initiative is getting positive results: a 30 percent increase in the number of new customers and a rising share (up to 43 percent, from 30 percent) of regular patrons using the optional shopping tools.

"Customers who use the new technologies like the Personal Shopping Assistant mini-computer typically have more time to shop and buy more," says Metro spokesman Albrecht von Truchsess. "They like being able not only to keep a running tab of their purchases, but also to learn about specials and locate products."