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Fujitsu unveils new self-ordering solutions

May 16, 2006

FRISCO, Texas - Fujitsu Transaction Solutions Inc. introduced its U-Serv family of self-ordering solutions for the food-services, grocery and hospitality industries.

According to a news release, the self-ordering systems combine newly designed Fujitsu hardware with self-service applications from software partner NextChoice Systems to offer consumers increased ordering, payment and personalization options. The units are fully upgradeable and available in several installation configurations to accommodate various restaurant, grocery and hospitality formats.

According to a January 2006 study from Venture Development Corp., "Kiosks for Self-Service and Interactive Applications: Technical and Vertical Market Analysis," North American shipments of self-service and interactive kiosk systems are expected to achieve a compound annual growth rate of nearly 20 percent from 2004 through 2007. Within the segment, self-service ordering ranked highest in the study, based on scoring criteria that included fast return on investment, high market growth rates and high consumer-adoption rates.

Two Fujitsu self-ordering units are now available - U-Serv 100 and U-Serv 200. The solutions complement and easily integrate into existing POS systems, helping companies improve service and lower costs by alleviating peak time traffic and redeploying labor to more productive activities. Fujitsu's U-Serv 100 accepts credit and loyalty cards, dispenses gift cards, and lets customers place orders from a large touchscreen display. The U-Serv 200 model offers additional flexibility by accepting debit cards and has the ability to print event tickets.

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