Fujifilm/InfoTrends shows upswing in awareness about digital photo printing options

VALHALLA, N.Y.-An InfoTrends Research Group study commissioned by Fuji Photo Film U.S.A. Inc., reveals that the percentage of consumers now aware that they can print digital images at retail locations has doubled since the Year Two study. The latest study was conducted in January.

The study surveyed the preferences of digital camera owners and prospective buyers in the areas of digital camera use, printing and storing of digital images, according to a press release.

U.S. households that own at least one digital camera are expected to reach 40 percent by the end of this year. As digital images explode in popularity, consumers must find a way to store and manage their pictures. Currently, a quarter of digital camera users employ printing as a method of storing images. This number is expected to rise in proportion to increasing image management needs in the future.

"With the rapid adoption of digital cameras in mainstream households, we know consumers are looking for ways to manage their pictures, including printing images at home and at retail," said Joe Welch, Fuji's Director of Marketing, Retail Digital Systems, Commercial Imaging Division

"Studies such as our annual consumer printing survey with InfoTrends allow us to identify consumer and retailer needs, and to address them by providing a variety of convenient choices for printing at home, from home and at retail," Welch added.