News

Frustrated mother creates Swift Shopper mobile shopping app

April 24, 2013

Naomi Wilson, a mother of four who became frustrated with the grocery store experience, created a mobile shopping application that she says simplifies the retail checkout process.

The Swift Shopper app for smartphones enables shoppers to scan barcodes on each item being purchased. At checkout, the cashier flips through the phone's list of items purchased, scanning each barcode.

Though many retailers offer their own apps with various purposes, Swift Shopper reads any barcode and can be used at any retail store with handheld scanners, without cost to the retailer or shopper, according to the news release. A premium version of Swift Shopper is available for $1.99.

"With Swift Shopper, the kids are focused on scanning items as we shop — not begging for more stuff," Wilson said. "At the register, all my energy can be spent on watching my children, since I don't have to unload my cart."

Watch the video below for a look at the app:

Read more about supermarkets and grocery stores.