News

friendlyway partners with Picture Marketing

August 8, 2005

SAN FRANCISCO, Calif. - friendlyway Inc., a developer and marketer of interactive self-service solutions, announced in a news release a partnership with Picture Marketing Inc., a company that patented the use of photographs as a strategy for maximizing one-to-one marketing campaigns for all types of companies.

Picture Marketing products and services allow corporations to collect and capture consumer information and photos at any type of event, delivering individually targeted marketing messages that feature the consumer's photo and a follow-up direct-mail piece. Picture Marketing tracks relevant consumer activity and provides extensive data and survey results so that corporations can directly calculate a return on their marketing investment.

"We are very excited about this partnership," said Alexander von Welczeck, president of friendlyway. "Picture Marketing has unique patents and very compelling applications with clear return on investment for retailers and brand marketers."

"The elegance of friendlyway units will prove to be a perfect platform for our technology," said Ron Tonini, president of Picture Marketing. "friendlyway kiosks are so versatile that they conform to your brand image and fit into any environment. friendlyway is building a strong leadership position in the exploding kiosk marketplace, and we look forward to integrating our patented software in ways that enhance their product and benefit clients."