French boutique uses RFID-powered loyalty card program

July 11, 2007

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RFID Journal: Gedenim, a French clothing retail chain specializing in jeans, is using RFID loyalty cards in an effort to attract young shoppers to its stores. The system went live in 10 of its 15 Paris-area stores in May 2007. Airtag, a contactless solutions supplier located in France, provided the loyalty card system. Gedenim intends to deploy the system in all 15 of its stores over the next 12 months.Read more

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