News

Fred Meyer installs kinetic retail display platform combining online shopping with in-store merchandising

May 1, 2019

Converge Retail announced successful implementation of its kinetic retail display platform at Fred Meyer's Happy Valley, Oregon test store, according to a press release. Fred Meyer deployed the Converge platform which combines the benefits of online shopping to the in-store shopping experience across its entire consumer electronics department, encompassing 40 feet of linear retail displays and two end-caps. 

As Fred Meyer serves multiple product categories within its stores, the company does not employ dedicated CE sales associates to field tech-specific questions. Realizing that CE products have a much different sell cycle than other categories, the company recognized the need to create a content-rich shopping experience specifically for its CE products.

Fred Meyer and Converge Retail collaborated to blend physical and online shopping to deliver an informative in-store shopping experience with data analytics to measure success and bolster lead-generation efforts.

The Converge system consists of rail-mounted tablet displays that slide laterally, automatically displaying in-depth product information as customers position the tablet in front of different products on display. Customers then interact with rich information and are able to view product specs and watch explainer videos.

The Converge system combines a physical display experience with the product and a curated digital experience, all in the aisle at the point of sale.

If the consumer wishes to purchase in-aisle or even take the information home for purchasing later, they simply enter their phone number which transfers their in-store browsing experience to their personal device. By presenting product information in this way, Fred Meyer was able to achieve its goal of enabling its customers to shop electronics in a self-service environment.