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Fathom launches system for beacon deployments

The product will allow businesses to manage Bluetooth Low Energy beacons and discover key customer behavioral trends.

February 17, 2016

Mobile positioning technology company Fathom has announced the launch of its new hardware and software system designed to support beacon deployments. Known as the Fathom Hub, it allows businesses to manage the location and status of all beacons in an area, according to the press release.

Bluetooth Low Energy beacons are new tools, which allow businesses to send notifications to user's smartphones when they come in range of a beacon. This product is designed to turn BLE beacons into a larger network that allows businesses to see if beacons are lost or if their batteries are about to die. Hub also delivers location data from user wearables and smartphones to allow businesses to engage with customers on a deeper level.

In a retail environment, Fathom's Hub can be used in tandem with brand advertising kiosks to identify customer presence and engagement. Or it could be used to monitor the number of customers at self-checkout kiosks.

"With 10 years' experience and a billion mobile devices relying on our core positioning technologies, we understand location," said Guylain Roy-MacHabée, president and CEO of Fathom parent company Rx Networks. "And after three years of research and development, we are proud to launch our new business unit, Fathom. We are confident Fathom will solve a very real and very painful problem for a lot of companies deploying beacons: ease of operation and location-context integrity. These are the very same challenges facing the IoT industry at large, albeit potentially dealing with billions rather than millions of devices."

Fathom also offers its APS, which can be used by businesses to create customized analytics or integrate the Hub system with other apps.