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FaceCake virtual dressing room celebrates Super Bowl XLIX with 'NFL Fan Style Tour'

FaceCake's Swivel Virtual Dressing Room engages fans instantly, letting them get their game on with the latest NFL styles and Gameday spirit gear aboard a 53-foot long, 2,000-square-foot event truck, creating a one-of-a-kind interactive fusion of fashion and football.

January 29, 2015

FaceCake Marketing Technologies Inc. announced it has teamed up with the National Football League to bring real-time Try-On to the traveling "NFL Fan Style Tour," a mobile interactive experience that has offered fans a firsthand look at this year's top fashion pieces from NFL Men's, Women's and Tweens/Juniors Apparel during its five-month, 26-city tour. According to the company, FaceCake's Swivel Virtual Dressing Room engages fans instantly, letting them get their game on with the latest NFL styles and Gameday spirit gear aboard a 53-foot long, 2,000-square-foot event truck, creating a one-of-a-kind interactive fusion of fashion and football.

The experiential journey begins when fans enter the custom-designed NFL truck, where they will travel through an auction area replete with signed jerseys, helmets and memorabilia, before arriving at Swivel, FaceCake's immersive virtual dressing room. Transforming the exercise of trying on clothes before a static mirror, FaceCake said Swivel engages shoppers on the spot, allowing them to try on multiple items individually or together, in a festive environment where they can share the moment with family and friends via social media.

At the tour's Super Bowl XLIX destination, attendees can try on Seattle Seahawks, New England Patriots and Super Bowl apparel and gear, view pre-selected looks or get styled by on-site NFL brand ambassadors. Team and Super Bowl-themed backgrounds place fans in the center of the action while they choose from a broad selection of items, including marquee player jerseys, t-shirts, hats, and hoodies, NFL bags, backpacks and mugs to cheer on their team or show their Super Bowl spirit.

"We are excited to be a part of the NFL Fan Style Tour at Verizon Super Bowl Central," said Linda Smith, founder and CEO of FaceCake. "It's great to see football fans try on the latest NFL fashions and spirit gear using our Swivel Virtual Dressing Room. Our 'Share Your Look' feature has been especially popular with over 70 percent of Swivel users sharing their team looks."

Watch a video on the FaceCake Swivel below: