News

Dynamic Imaging brightens experience for lighting shoppers

September 6, 2004

Novato, Calif. -- Scene7 announced that Lamps Plus is using its solution to improve the visual presentation of its product line for customers online, in emails, in print, and in-store, while automating production of its image assets for use in all selling channels, including kiosks.

Dynamic Imaging is one of five rich-media solutions built upon a single integrated platform for rich media.

On Lamp Plus' site, Scene7's flash-based zoom and dynamic panning enables customers to view high-resolution product details on any product, providing them the visual information needed to make a purchase decision. The same images that are generated for the Lamps Plus Website are also available on in-store kiosks, allowing Lamps Plus to extend its product inventory on the show floor, contributing to an increase in multi-channel revenues.

"Scene7's dynamic imaging has transformed our business," said Dennis Swanson, CEO and owner of Lamps Plus. "It has helped streamline our production process and is directly helping us drive our Internet and in-store business. Our customers love that they can zoom in on product details online so they can see the quality of the products -- and there are no surprises when the customer gets the lamp at home. And we're able to sell more product in stores because the dynamic images served from our database allow us to carry more inventory through our kiosks -- directly contributing to an increase in our multi-channel revenues."