News

DSA to hold digital signage/self-service/mobile symposium in Dallas

April 5, 2013

The Digital Screenmedia Association has announced that it will produce a Digital Screenmedia Symposium May 9 and 10 at the Hilton DFW Lakes Executive Conference Center in Grapevine, Texas.

Topics to be addressed include:

• Staying ahead of the consumer
• Omnichannel customer engagement
• How to rethink digital screenmedia: in-store and out
• QSR and fast casual: turning dining digital
• Integrating screenmedia into store design
• Mobile integration

The term "screenmedia" is used to encompass technologies such as digital signage, digital menu boards, interactive screens, self-service kiosks and mobile devices.

Speakers include:

• FK Funderburke, director of immersive experiences for SapientNitro
• Leah Gentry, director of content, social and design for Sprint
• Ignaz Gorischek, VP of store development for Neiman Marcus
• Kyle Jeffrey, LEED AP BD+C, senior associate and design director for Gensler
• Shelley Pisarra, senior director, shopper insights & analytics for PepsiCo-Frito Lay
• Michael Winton, EVP and co-founder of IndoorDIRECT

Along with education sessions, the event will afford attendees with opportunities for networking, the DSA said. One session, the "Brain Exchange," will give attendees the option to participate in the roundtable discussion of their choice and exchange ideas with peers.

The event will also include an evening dinner party at Austin Ranch, which is adjacent to the Hilton. During the evening event, winners of the 2013 DSA Industry Excellence Awards, which recognizes the best digital signage, interactive kiosk and mobile deployments, will be announced.

The DSA Advisory Board will hold its biannual meeting on the morning of May 9 before the Symposium begins.

Early registration fees (until April 19) are as follows: brands, retailers and restaurant companies: $195; DSA vendor members: $495; and non-members: $895. After April 19, fees increase by $100, respectively. Online registration can be found at http://www.digitalscreenmedia.org/2013-digital-screenmedia-symposium.

DSA has secured the special room rate of $149/night plus tax — single or double occupancy — at the Hilton DFW Lakes Executive Conference Center. This room rate will be available until April 19 or until the room block is sold out. To make reservations, call 1-800-984-1344 and reference Digital Screenmedia Association or book online.

Presenting sponsors for the Symposium are Intel, Pro-Motion Technology Group, Scala and Two West Inc. Supporting sponsors are Reflect Systems and Symon.

Learn more about digital signage trends.