News

Digital signage reaching generation Z in school

SkoolLive and Esprida Corp. have announced that Esprida's IoT platform will be used to manage what the companies are calling a 'first of its kind on-campus digital signage experience,' that will have a fully integrated network in schools across the U.S.

April 6, 2016

SkoolLive and Esprida Corp. have announced that Esprida's IoT platform will be used to manage what the companies are calling a "first of its kind on-campus digital signage experience." It will have a fully integrated network and remote management capabilities in schools across the U.S., according to the announcement.

SkoolLive's kiosks utilize a 60-inch touch sensitive screen resembling a 7-foot-tall smartphone to display engaging school-published content and advertising. The kiosks are installed and maintained at no cost to schools wishing to join the network, and ad revenues are shared with participating schools. On behalf of participating schools, SkoolLive said it offers advertisers the ability to reach the generation Z market across the U.S. with a single agreement. The screen is portioned to display school-generated bulletins and videos in the center section, along with static, video and interactive ads on the top and bottom of the screen. Located in high-traffic locations across campuses, schools are able to digitally communicate with students with real-time updates, along with advertisers engaging students with visually appealing digital ads.

Fully integrated with the Esprida LiveControl IoT platform, the displays can be managed from a central location, reducing service costs and enabling instant updates. Esprida's platform helps SkoolLive monitor the displays, fix them remotely, update them and analyze display data. The goal isn't just to make devices "smart," Esprida said in the announcement, but to create recurring revenue streams, increase efficiencies and eliminate paperwork.

Taking the school campuses towards the digital age, SkoolLive said it has quickly transformed into the first nationwide, on-campus digital network. The speed and quality of school-to-student communication is improved with state-of-the-art digital technology, enriching the student's school experience. The platform also replaces printed posters and banners hanging on fences with high quality digital school content and ads requiring less space, while reducing visual clutter and school printing costs.