News

Digital signage kiosks warn of workplace accidents

May 15, 2014

Quebec’s workplace health and safety board, the CSST, is deploying digital signage kiosks from Zoom Media to increase awareness about the dangers of work-related accidents among the younger crowd (24-years-old and under), according to anannouncement from Zoom Media.

The challenge was to present the message in an attention-grabbing fashion to generate interest in that elusive target-market, the announcement said. The solution was an integrated media campaign that included interactive terminals, installed in the common areas of 12 vocational colleges across the province, as well as classic static boards in the washrooms. CSST representatives were stationed next to the interactive terminals to guide the students through the experience.

The concept, using facial recognition, is based on an application that can be described as a “reversed” augmented reality, inserting real images in a virtual environment, the company said.

By default, the terminals display the picture of a young, injured person lying in a hospital bed. When the user stands in front of the terminal, his or her photo is taken and the image replaces the default one on the screen. Thanks to a technology developed by Parabole, a Canadian company specialized in interactive experiences, Zoom Media said, the campaign helped illustrate the real possibility of being the victim of an accident at work in the minds of young audiences.