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Coinstar pushes DVD rental to supermarkets

May 21, 2006

Video Business: DVD rental kiosk marketer Coinstar is pitching supermarkets to add the machines on economics: It says disc rental can fatten front-of-the store revenues more than other options such as coin converters or lottery tickets.

The company said in a presentation at this month's Food Marketing Institute conference that a rental machine will generate between $4,000 and $5,000 in annual net income per grocery store location. This translates to $450 in annual net income per store square foot.

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