Cisco exec: kiosks going through a rebirth

Chain Store Age: Ed Jimenez, global retail industry marketing lead for Cisco Systems, said kiosks are going through a rebirth. In this commentary, he discusses the importance of differentiating the shopping experience for each customer — and doing so with minimal complexity on the technology side.

"Customers who can interact with retailers to quickly learn about the items that interest them are those most likely to pull out their checkbooks during a store visit," he writes. "Those left confused and unassisted, by contrast, often exit the premises empty-handed."

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