June 12, 2005
DENVER - Chase Bank U.S.A., a division of JPMorgan Chase & Co., announced in a news release the Colorado rollout of its new Chase "contactless" credit card called "blink." Chase will soon begin delivering the new cards with blink to more than 500,000 Colorado cardmembers, increasing the speed and convenience of credit card use at an initial base of more than 400 merchant locations in 63 cities across Colorado, including Arby's, 7-Eleven, Regal Cinemas and Walgreens. Colorado will be the first state west of the Mississippi to receive the new blink technology. To support the effort, Chase will launch an integrated statewide marketing campaign including print, broadcast and billboard advertising.
To use Chase cards with blink, cardmembers simply hold their card near a POS terminal at checkout, instead of swiping or handing it to a store employee. The terminal will quickly emit a tone and light up to signal payment confirmation.