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CASE STUDY: General Motors tests kiosks to gather car-buyer leads

Last year General Motors decided to junk their paper-based lead generation systems completely in favor of electronic kiosks at autoshows and summertime events across Canada. It was a huge risk that got great results.

February 20, 2006

Last year General Motors decided to junk their paper-based lead generation systems completely in favor of electronic kiosks at autoshows and summertime events across Canada. It was a huge risk that got great results.

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