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Canadians prefer stores with self-service technology

March 6, 2006

Digital Home: According to a recent Ipsos Reid study, when given a choice, 56 percent of Canadians would choose a store that offered self-service technologies vs. 44 percent who would choose the store that did not. Ipsos says this represents a substantial positive increase in the receptiveness of Canadians to this type of technology from a survey conducted in September 2004, when a similarly worded question indicated that 27 percent would be more likely to shop at a store with self-service technology.

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