News

Canadian retailers getting on board with mobile commerce

October 5, 2011

AisleBuyer LLC, a provider of in-store mobile commerce solutions for retailers, brands and restaurants, and Unified Mobility, a Canadian enterprise mobility provider, announced today that they have entered into a partnership agreement. With this partnership, Unified Mobility is able to market and sell the AisleBuyer mobile commerce platform and applications to Canadian retailers, according to a company press release.

AisleBuyer's mobile commerce applications allow Canadian retailers to interact and engage with their shoppers inside and outside of their stores to drive conversions, increase ROI and build lasting loyalty. The AisleBuyer solution provides mobile shopping and checkout applications for iPhone, Android, BlackBerry and tablet devices to optimize consumer interactions through every stage of the customer life cycle.

The AisleBuyer mShop mobile self-checkout application enables shoppers to use their smartphones to access detailed product information, get promotions and coupons and checkout without waiting in line to pay. AisleBuyer also arms retail employees with mClerk, the a mobile store associate application that delivers the functionality of both the POS and a kiosk through a tablet. The AisleBuyer mDine application allows patrons to place orders and pay in real-time from their mobile devices at restaurants. All of these applications leverage the AisleBuyer mobile commerce platform to collect real-time data on customer shopping habits and personalize interactions between the retailer and the consumer.

Unified Mobility, whose strong base of retail clients includes some of the best known retail brands in Canada, is encountering rapidly increasing interest in mobile commerce, said Mark Langlois, managing partner of Unified Mobility.

"As brick and mortar retailers face increasing competition from online retailers, mobilizing the store has become a must have for every retailer," he said. "AisleBuyer's in-store mobile applications offer Canadian retailers a full mobile commerce strategy to help them stay competitive, gather new information on their shoppers and provide concrete ROI."

In a recent study, comScore put Canada's smartphone penetration at more than 32 percent, indicating that it is an opportune time for Canadian retailers to establish in-store mobile commerce strategies that leverage both tablets and smartphones to improve the consumer experience. An IBM Global Consumer survey reported a 160 percent increase over the past year in the number of Canadian consumers who are willing to use mobile technologies to shop, an adoption rate second only to the U.S.

"There has been significant interest in the AisleBuyer platform from Canadian consumers and retailers," said Andrew Paradise, AisleBuyer CEO. "Through the partnership with Unified Mobility, we are poised to change the shopping experience for Canadian retailers and customers alike."

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