News

Burn-A-Song to get digital rights management from SyncCast

July 14, 2005

ANAHEIM, Calif. - Burn-A-Song, an innovator in unique interactive marketing solutions, has entered into an agreement with SyncCast, a digital media technology solutions provider, to develop and integrate an end-to-end solution for CD-burning kiosks that will allow a consumer to create and purchase a personalized CD. According to a news release, SyncCast's Digital Rights Management solution, based on Windows Media Rights Manager 10, embraces all aspects of secure content delivery, meeting industry standards necessary to acquire securely guarded digital content from major record labels.

"Each content company has its own set of rules which are completely justified, but when you put them all together, it's quite complicated," said Burn-A-Song president Shervin Rashti. "Music labels are recognizing the changing market conditions and opportunity for revenue in this untapped market segment. SyncCast's experience in integrating DRM with a kiosk application streamlines the approval process for the labels, and combined with their managed hosting and content delivery, offers Burn-A-Song an end-to-end turnkey solution," Rashti added.