Restaurants

Burger King taps Acrelec kiosks to deploy Activision in-store experience

Image provided by Acrelec.

October 28, 2022

Acrelec, a provider QSR technology, will power a global promotional campaign between Burger King and Activision for the release of "Call of Duty: Modern Warfare II," according to a press release.

Burger King will use Acrelec self-service kiosks to redesign restaurants in the style of the videogame, which is now live in over 35 countries.

As an extension of the new "Call of Duty" themed Whopper Meal, Burger King is redesigning certain store locations into immersive experiences and a branded "skin."

When customers buy a "Call of Duty"-branded Whopper Meal through the kiosk, they can redeem codes for in-game rewards such as burger-themed skin and additional experience points. Fans will also be invited to demonstrate their video gaming abilities to track down hidden QR codes in an interactive game played on the kiosk.

Modern Warfare II launches today, with themed restaurants across the Middle East, South America and Europe, complete with maps and scenes from the game.

The Acrelec K27 kiosk in Burger King Paris Alésia will transform into a videogame where customers can experience playing Modern Warfare II on Oct. 29 and 30.

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ACRELEC

ACRELEC is a global technology company focused on reinventing the customer experience for restaurant and retail brands. Leveraging decades of software, hardware, and service expertise, we develop and integrate new platforms that increase customer engagement, optimize efficiency, and improve operations.

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