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Borders to test burn-on-demand kiosks

May 4, 2006

Internet Retailer: Borders' Web-enabled in-store kiosks, now rebranded as Borders Search from their original name of Title Sleuth, could one day be getting a new job as well. Borders Group Inc. has implemented a CD mix-and-burn station at one store in Woodbury, MN, and is preparing to extend the experiment to three stores in Charlotte, NC, said Kevin Ertell, Borders' director of interactive marketing, loyalty and CRM.

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