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Borders merged-channel kiosk plan is slow coming
September 19, 2007
eWeek.com: With Borders just seven months away from having to fly on its own without Amazon.com, the nation's second-largest bookseller has quietly launched its beta site. Eventually, kiosks will be involved: A customer wanting to plan a trip to Hawaii could go to the travel section and then to the Hawaii section. A nearby kiosk would use partner services to book flights, arrange hotel rooms and print out relevant brochures. Someone visiting the romance section might use a kiosk to access a dating service or possibly even connect with someone in that section, during a wine-and-cheese gathering for customers. But in the preliminary beta site triggered live on Sept. 6, only the most faint hints of the new strategy are evident.
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