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BMW kiosk wins 2004 Outstanding Merchandising Achievement Award

September 21, 2004

WOODCLIFF LAKE, NJ - BMW's X3 interactive kiosks received the 2004 Outstanding Merchandising Achievement Award during an award ceremony in New York City. Point Of Purchase Advertising International hosted the OMA Award presentation as part of Advertising Week, Sept. 20-24.

The award-winning X3 kiosks were developed to generate "buzz," build brand awareness and promote the new BMW X3, which launched in February of this year. The kiosks were strategically placed to target potential clients in places such as Jet Blue Terminals, Virgin MegaStores, ESPN Zones, Galyans Sports and Outdoor Centers and similar locations. The wireless technology imbedded within each kiosk allows BMW to track prospective leads in real time, tailor the message and graphic presentation points to each specific location, and monitor under-performing kiosks to relocate them to higher performance locations.

The kiosks, which are mobile and can be folded in half, feature innovative touchscreen technology, high-resolution video and a customizable exterior graphic that enable the user to access information about the X3 with the touch of a finger.

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Frank Mayer and Associates

Kiosk Design | Manufacturer

Frank Mayer Kiosks and Displays specializes in large-scale rollouts of custom digital kiosks for enterprise and growth-oriented brands. With a relentless focus on premium design, customization, and end-to-end service, we manufacture self-service customer engagement solutions that expand market reach, boost sales, and enhance brand equity.

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