November 3, 2011
NCR Corp.'s Blockbuster Express is doubling the price of some of its movies to $2 effective Nov. 8, following similar moves by redbox and Netflix.
According to Bloomberg, the price applies to the first night's rental of releases that have been in kiosks for 29 days to 90 days, Those keeping DVDs longer will pay an additional $1 a day.
More than 70 percent of a kiosk's titles will remain at the lowest $1-a-day price, however. Netflix and Coinstar's redbox have already raised prices to reflect rising costs.
Blockbuster Express charges $3 for the first day's rental of new releases that have been out less than four weeks, with customers paying $1 a day extra if they keep DVDs longer.
The new prices come with guaranteed availability. If a film isn't in stock, the customer will get a $1 discount on any other $3 or $2 title in the kiosk. The company operates more than 10,000 dispensers.
Read more about DVD kiosks.