News

Black Friday will see mobile shopping growth: Survey

November 17, 2010

Many consumers plan to use their mobile phone to shop as the holiday season begins, according to PriceGrabber, a shopping site and division of credit bureau Experian.

A PriceGrabber survey found that 36 percent of consumers plan to use their mobile phones for shopping-related activities this holiday season. Of this 36 percent, 32 percent plan to shop from their mobile phones on Black Friday, the day after Thanksgiving. Sixteen percent plan to shop from their mobile phones on Cyber Monday, and 10 percent will shop from their mobiles on Thanksgiving Day.

"We expect to see consumers comparing prices, searching for coupons and making purchases from their mobile phones while shopping from their homes and in brick-and-mortar stores on Black Friday," said Laura Conrad, president of PriceGrabber.

PriceGrabber said it conducted its Black Friday Shopping survey of 1,839 U.S. online consumers between Sept. 14, 2010, and Oct. 6, 2010.