News

Auto dealership software supplier acquires GoMoto kiosk technology company

February 17, 2020

Reynolds and Reynolds, a provider of automotive dealership software, documents and professional services, has acquired GoMoto, a provider of kiosk technology for the service lane that provides streamlined, self-led customer check-in and check-out, for an undisclosed sum, according to a press release.

"GoMoto is a proven retailing tool that will enable dealerships to increase efficiencies and better serve customers the way the customer chooses to be served," Robert Burnett, senior vice president for Business Development and Acquisitions at Reynolds, said in the press release.

GoMoto benefits include:

• Streamlines the service check-in process — in as little as two minutes or less — and collects the necessary information with 95% accuracy.
• Boosts higher throughput in service.
• Displays service recommendations tailored to the customer’s vehicle and helps improve the upsell rate at the dealership by as much as 20%.
• Displays other upsell opportunities, including trade-in appraisals, which have increased vehicle trade-in appraisal rate by as much as 11%.
• Provides a consumer-friendly reminder for recall alerts.

"The GoMoto platform and software tools already have a substantial footprint among automotive retailers," said GoMoto CEO, Todd Marcelle.  

GoMoto software integrates with major DMS providers.