News

Australian shopping carts go high-tech

July 19, 2005

News.com.au: Unveiled today for the first time in Australia, the Fujitsu-developed U-Scan Shopper features a wireless, trolley-mounted computer giving shoppers information and allowing them to scan items as they move through a store. While being pushed through the store, the cart provides detailed information on product location, price and specials. It includes a loyalty tool that delivers personalized in-store advertising campaigns and discount offers that are relevant to shoppers' preferences and their location in the store.

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