News

Augmented reality kiosk could give cosmetic counters a makeover

January 9, 2014

The facial imaging technology company ModiFace released a product this week that it hopes will reshape the cosmetics counter.

ModiFace's 3D Augmented Reality Makeup and Anti-Aging Mirror offers consumers a glimpse of how their face will look after using products like blushes, eyeshadows, lipsticks and skincare creams. The company said it uses photorealistic skin and shade simulation technology to achieve 3D simulations shown on camera images, allowing makeup and skincare effects to be displayed on the user's face without requiring a photo upload.

The Beauty Mirror technology is available as a standalone kiosk that includes a touchscreen monitor with a camera for in-store use, as well as a mobile app that can be used on a tablet at store counters or on a consumer's own tablet or smartphone, according to a news release.

"It's not only a try-before-you-buy tool in the store or at home, but also a way to capture consumers' interest as they walk store aisles," said KyungMoon Lee, ModiFace executive director of engineering. "Shoppers who would otherwise walk by without stopping can be instantly drawn in and experiment with shades and effects virtually even if they don't have the time for a hands-on makeup session or if a salesperson is busy with another customer. That makes it a powerful tool for increasing sales."

The video below shows the technology in action:

Read more about kiosks in retail.