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ARTS unveils standard interface for improved self-ordering

January 30, 2012

The Association for Retail Technology Standards (ARTS) has unveiled the first standard data interface for online and mobile ordering. The Standard aims to make consumer self-service ordering more practical for restaurants and retailers across North America. ARTS is the technology standards division of the National Retail Federation.

The Self-Service Order Interface primarily benefits the restaurant industry, allowing consumers to place and track online orders that interface directly into the point-of-sale systems commonly used by restaurants, according to a press release.

"Retail is rapidly becoming mobile through online sales and ordering," Noah Glass, CEO of OLO Online Ordering and chairman of ARTS' SSOI work team, said in the release. "Implementing a standard interface reduces the cost of entry for restaurants and retailers and yields powerful new capabilities for both customers and merchants. The result is better, faster, more personalized service."

ARTS believes SSOI will make implementation of self-service ordering applications easier and more affordable for the entire restaurant industry, Richard Halter, ARTS chief architect, said in the release.

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