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Arthur Blank & Co. adds RFID to offerings

March 16, 2005

CONTACTLESS NEWS:Arthur Blank & Co., leaders in card marketing solutions for the loyalty, gift, identification, membership, access and security markets, announced the addition of RFID to its card production line, at RFID World in Dallas.

"Increasing our production capacity to 1.3 billion cards per year, we've made a significant investment in our Massachusetts production facility to maximize production as well as accommodate new technologies, such as RFID," said Eric Blank, executive vice president. "Our full range of high quality six-color presses, advanced production processes, and high-speed laminators are available to any RFID card order and application."

During RFID World, Arthur Blank & Company, along with Integrated Business Systems and Services, demonstrated how RFID expands card marketing programs through its interactive RFID Café. The card and platform demonstration showed the benefits of integrating RFID technology with loyalty card programs through self-service kiosks and retail POS systems.

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