News

APS Wireless stores first to install SmartServ Mobile content kiosks

June 2, 2004

PLYMOUTH MEETING, Pa.--Online, Inc. and APS Wireless have signed an agreement making APS Wireless the first independent cell phone chain in the United States to install SmartServ mobile content kiosks, according to a company press release.
Beginning in June, kiosks will be placed in APS Wireless stores located in shopping malls throughout eastern Pennsylvania.

APS Wireless stores will be among the first to feature the SmartServ mobile content kiosk, which offers over 2,000 popular ringtones, images and games for personalizing mobile phones and handheld devices. Prices will range from $2 for ringtones and images to $6 for games.

"The SmartServ kiosk fundamentally changes how mobile content is delivered and marks the dawn of digital vending. The kiosks give customers immediate self-serve access to premium mobile phone content at the point of sale," said Robert Pons, CEO of SmartServ. "Cutting edge retailers like APS Wireless can use our kiosks to provide customers a wide range of personalization options which can be experienced and purchased for their mobile phones on the spot."

SmartServ kiosks feature an easy-to-use 15-inch touchscreen. Touch the kiosk screen, indicate a carrier and handset model, and then pick and purchase from among 2,000 popular graphics, games and ringtones in monophonic, polyphonic and true-tone formats, depending on the phone model and carrier. After the purchase is completed, content is instantly downloaded to the user's mobile phone.

SmartServ has announced plans to install SmartServ kiosks in malls, airports, consumer electronics retailers and wireless stores across the nation.

"With SmartServ kiosks in store, we can now tap the expanding marketplace for mobile content and better serve our customers," said Tod Pongia, President, APS Wireless. "In addition to purchasing phones and plans, our customers can customize their phones with a broad selection of content based on the music, images, and games they love, before they even leave the store."