News

Ann Michaels launches customer engagement platform

May 9, 2013

The customer experience management firm Ann Michaels & Associates announced the launch of two new services that will be showcased at the National Restaurant Association Show in Chicago this month.

The Customer Engagement Console (CEC) is a tablet-based kiosk thatbusinesses can utilize within retail locations, hotels, restaurants, waiting rooms and other key points of customer traffic to capture feedback and engage with customers in real time, the announcement said.

Additional features of the engagement console, including marketing, loyalty card engagement and social media integration create what the company calls a "robust multi-dimensional platform for consumer experience measurement."

Coinciding with the kiosk, Ann Michaels also launched mobile-based customer engagement services that enable customers to scan a QR code within the business location to participate in a survey, receive coupons and offer feedback.

Kathy Doering, president of Ann Michaels, said the newest services are "great opportunities for businesses to make the most impact with their customers in an efficient, cost effective manner."

"Because of the advancement of mobile technology, consumers are interested in this 'in the moment' experience and want to engage with brands in a variety of ways," she said.

Read more about customer experience.