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ADFLOW, Stayhealthy to deploy biometric screening kiosk

October 24, 2011

Stayhealthy Inc., a provider of health and fitness measurement kiosks that use biometric testing, and ADFLOW Health Networks, a provider of health engagement digital messaging, today announced a partnership that will redefine biometric testing solutions in the retail and non-retail markets, according to ADFLOW Health Networks' Chairman David Roscoe.

"This partnership will provide people with clinically valid information that is critical to achieving good health and fitness and do so conveniently and accessibly within their everyday lives," he said in a press release. "It is very rewarding to see our technology applied in such a way as to make a positive impact on the personal health management of consumers across North America."

The combination of Stayhealthy's FDA-cleared screening applications and health management tools, along with ADFLOW Health Networks' patented Dynamic Messaging System will enable retailers, employers and advertisers to deliver a higher-level of consumer engagement across multiple platforms including a multi-function biometric screening kiosk, the Web, mobile phones, and broader social networking, Tommy G. Thompson, chairman of the Board of Stayhealthy Inc., said in the release.

The companies' combined customer base represents the largest market share for interactive digital biometric kiosks with leading national retail pharmacy chains across all classes of trade, worksites, and health systems in North America, said Thompson, who is the former Secretary of the U.S. Department of Health & Human Services and Governor of Wisconsin.

Customer and marketing benefits

Customers will now be able to leverage Stayhealthy's personal health management capabilities and analytical functions and ADFLOW's Dynamic Messaging System that delivers relevant clinical and appropriate health information with a focus on consumer engagement and health awareness, according to the release.

With more than $35 billion spent on in-store advertising, consumer marketers will benefit greatly by this partnership in both its scale of retail pharmacy network locations and through the creation of a common advertising platform to reach a highly engaged consumer audience.

"This unique and proven consumer touch point now provides marketers with a variety of highly targeted digital, interactive, merchandising, and print-on-demand solutions only steps away from the purchase decision," stated the release.

Read more about kiosks in the health industry.