News

7-Eleven serves convenience with a big gulp of technology

May 12, 2005

Stores: 7-Eleven is transforming itself into the JetBlue of the c-store industry. With an imaginative assortment of fresh foods and a cache of financial and tech-savvy services that belie its low prices, 7-Eleven is emerging as the industry's cheap-chic hybrid - somewhere between the local quick mart and Starbucks.

Just as JetBlue made it fun to fly on a shoestring, 7-Eleven is using its size, scalability and national buying clout to redefine convenience with panache and panini sandwiches. Over the last few years, the ubiquitous convenience retailer has extended its image beyond Slurpees and six-packs to appeal to a broader demographic, including businesspeople and women. And, with Vcom kiosks installed in more than 1,000 units, the once-dowdy corner store now represents a distribution opportunity for an ever-growing array of services and digital products.

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