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McDonald's News & Media

McDonald’s to add assistive technology for blind customers to all US company-owned stores

September 20, 2021

McDonald's will add assistive technology for blind customers at all company-owned restaurants in the U.S. by the end of this year, according to a report in The…

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McDonald’s installs Vispero technology in kiosks for blind, low vision customers

September 8, 2021

McDonald's has selected Vispero's assistive technology to provide blind and low vision customers with an accessible kiosk experience, according to a press…

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Civil rights groups call on retailers to halt facial recognition

July 14, 2021

More than 35 civil rights organizations are calling for retailers to not use facial recognition on customers or workers in their stores, saying that peoples…

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Hackers unlock secret repair menu for McDonald’s self-serve ice cream machines

April 26, 2021

A hacker team has created a device that will allow a McDonald's franchisee to unlock information about the self-service ice cream machines that have a…

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Self-ordering positions Rise Southern Biscuits for success amid pandemic

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Self-service kiosks and online ordering have proven especially helpful to Rise Southern Biscuits and Righteous Chicken during the coronavirus pandemic.

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How self-service can make restaurants omnichannel retailers

by Ben Wheeler — President, KioskGUY.COM

Fully opted-in loyal restaurant customers would jump at the chance to get their order started long before they wait to get to a speaker box. Self-service…

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Diebold Nixdorf retail expert: It's time to give customers their time back

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Retailers are shifting operating models, and it began well before COVID-19 shuttered stores, and will continue once the retail industry is back and running at…

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McDonald's, Wendy's CEOs outline brands' pandemic responses

March 17, 2020

McDonald's and Wendy's have released CEO statements around each brand's response to the COVID-19 pandemic, including closing in-store dining at McDonald's…

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McDonald's tests cash-accepting self-order kiosks; will retrofits be needed?

November 14, 2019

McDonald's, which has pioneered the use of self-order kiosks, is testing kiosks that also accept cash, the company told Kiosk Marketplace via email. Cash users…

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The politics of self-service technology strikes; strong stomach needed

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Retail and foodservice are on the front lines of the way automation is impacting jobs since they are the most visible workplaces the public sees on a regular…

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Concern rising over touchscreen sanitation

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

More than 70% of respondents in the U.K. are worried about using public touchscreens due to possible exposure to contamination. The kiosk industry has to a…

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McDonald's Australia free burger kiosk hack up to 1.6M+ views

April 9, 2019

A viral video of two customers hacking a kiosk at an Australian McDonald's is making the rounds via YouTube. The 2-minute video, which was uploaded this…

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6 tips for boosting customer engagement at your kiosks

by Andrew Savala — CEO, KioskSimple

The purpose of a self-serve kiosk attract screen is to get the customer to interact with the kiosk, not to feed them a lot of information. Kiosk designers and…

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McDonald’s to acquire personalization and decision logic tech provider for menu boards and kiosks

March 25, 2019

McDonald's Corporation will acquire Dynamic Yield Ltd., a provider of personalization and decision logic technology, to improve its customer experience…

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Self-serve kiosks reduce friction, but IoT learning can throw a curve

IoT is an exciting playground as machines are being built that do things faster, more accurately, and at a fraction of the cost than ever before. But customer…

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KFC plans kiosks for 5,000 restaurants by 2020

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

David Gibbs, president and chief operating officer of KFC’s parent company, Yum Brands, said the goal is to have 5,000 restaurants with kiosks by 2020.

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As restaurants embrace self-order kiosks, remember the pioneers that led the way

by Michael Kasavana — Consultant, K-Team

QSRs and fast casual restaurants are deploying self-order kiosks at a rapid pace. A handful of leaders who led the way beginning in 2016 deserve much of the…

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Leading kiosk topics in 2018: self-checkout, self-order and more

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The best read stories of 2018 covered a wide range of topics, with self-checkout and restaurant self-order technologies among the more popular themes.

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McDonald’s touchscreen study calls for zero tolerance approach

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The McDonald's touchscreens sampled in the U.K. study have caused no illnesses to date, indicating that the risk is being managed. But that’s not the end of…

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