Blog

The Force Awakens in digital signage kiosks

When Star Wars the Force Awakens launched, advertising and media tie ins stormed onto the retail front. Two retailers in particular used digital signage and kiosks to engage customers and bring the Force to life.

February 24, 2016

Not that long a time ago, in places both near and far, far away, the force of an engaging customer experience was awakened — with a helping hand from the force of digital signage.

Most movie tie-ins are much like any other movie tie-ins, except when the movie they're tying into is one of the most eagerly anticipated films in history. So for a few weeks in mid-December anything and everything was plastered with "Star Wars: The Force Awakens."

Two shopping experiences in particular made spectacularly good use of the gesture interactive capabilities of digital signage to really bring the Force to life for shoppers.

Hypermarket chain Carrefour set up an interactive video wall experience for customers in Romania to do their grocery shopping by using "the force" (a.k.a. a Microsoft Kinect gesture device):

And the Indooroopilly Shopping Centre in Queensland, Australia, hosted a Star Wars Interactive Zone featuring a digital signage Star Wars costume contest kiosk:

Now we just have to wait for Episode VIII to see what kind of cool interactive technology will be available for movie tie-ins in 2017.