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Pizza Pie bakes up ROI with loyalty kiosks
Kiosks in the restaurant sphere are a big hit due to their ability to draw in customers. One pizza franchise saw firsthand how effective a kiosk campaign can be when it helped drive a ROI of more than 2,000 percent.
August 26, 2016 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Kiosks are a big hit in all spheres of the restaurant industry from McDonald's to Panera, so it is no surprise that restaurants, including Pizza Pie Cafe, are tapping into kiosk's potential to attract multiple demographics and improve customer experience.
Pizza Pie, based in Utah with 17 locations, reported a 2,336 percent return on investment in the latter part of 2015, from its mobile offers and loyalty kiosks, Dennis Jordan Sr., vice president of marketing and franchise sales for Pizza Pie Cafe, said in a company press release.
"We have experienced tremendous success with our mobile coupons. On average, our text messaging and loyalty initiatives account for 28 percent of total sales," he said about the chain's partnership with iVision's Mobile, a mobile marketing software company that crafted the chain's loyalty campaign, which included mobile coupons and offers and digital loyalty kiosks
During the campaign, out of the 16,000 loyalty points accumulated, customers redeemed 12,000 of those points.
This year has also proved promising for the restaurant, as monthly kiosk usage has increased by 8 percent and mobile coupon usage is at 77 percent, Jordan said.
"It's great working alongside a forward-thinking partner like Pizza Pie Cafe that has really embraced the mobile experience," Derek Simms, CTO and co-founder of iVision Mobile said in the release. "When you see such high customer adoption in our technology, you realize you have something very powerful."
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