Blog

How kiosks connect consumers with products

September 9, 2013 by Sam Pryor — Technical Sales, Protouch Solutions

Interactive kiosks in retail environments give customers control over their product browsing and purchasing decisions. Not only do they connect the customer to the products offered, kiosks also help to connect users with the retailer brand.

Retailers are deploying browsing kiosks, also referred to as endless aisle kiosks, in their stores to present customers with a multichannel shopping experience. These kiosk applications enable shoppers to browse a full product range and purchase online items in-store. The online shopping phenomenon has led to customers making larger purchases, boosting overall sales. If a product is not available in store, staff can direct customers to the kiosk to order online. Having an online portal in store adds another dimension to the retail experience and connects the consumer to the product.

Clothing stores are now utilizing touchscreen kiosks to promote new product ranges, giving access to a catalog of products and suggesting alternatives. In some cases, they also allow customers to put together outfits digitally before purchasing the clothes.

Benefits for the customer

With a shift in shopping behavior, customers are becoming more empowered and accepting of self-service kiosks. In our do-it-yourself culture, users are happy to take control of their retail experience. Retail kiosks give customers access to product information that fully equips them to make an informed choice.

Benefits for the retailer

In enhancing the shopping experience, businesses have a golden opportunity to build customer loyalty with retail kiosks. The kiosks also allow customers to use their loyalty cards and receive exclusive member offers, which encourage them to revisit. Other benefits include:

• Building customer loyalty;
• reducing costs;
• saving time;
• maximizing sales; and
• building brand exposure.

Through interactive retail kiosks, consumers can build a relationship with the retailer's product and brand more effectively, which in turn increases revenue for the business.

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