Commentary
3 benefits of large screen kiosks
The term 'large screen kiosk' is fairly self-explanatory. What’s less-so is the purpose of these kiosks as well as the most common placements for them.
October 3, 2022 by Cheryl Lesniak — Director of Marketing, Frank Mayer & Associates
The term "large screen kiosk" is fairly self-explanatory. What's less-so is the purpose of these kiosks as well as the most common placements for them.
Large screen kiosks can be used for a large variety of applications, the most common ones being check-in and wayfinding.
These kiosks are often found in larger areas that benefit from featuring interactive maps, such as malls and airports, as well as locations that require some form of check-in, like hotels and medical facilities.
Below, we explore instances where large screen kiosks may be a better fit than their smaller-screened counterparts.
Visibility
Visibility is an important factor in companies choosing to go with large touchscreen kiosks over smaller screened options.
One benefit of a larger monitor is that it can display more details on the screen. This is particularly helpful for wayfinding, as more detailed maps allow for increased in-depth exploration by users.
The sleek and slim design of large screen kiosks also allow them to be more easily integrated into various décor styles. And their relatively small footprint makes placement much simpler, as these kiosks can often fit into spaces that bulkier kiosk options may not.
The larger screens act as beacons, both grabbing the attention of passersby as well as making the kiosks easier to spot for those intentionally seeking them out. Adding lighting and color increases the likelihood they'll be noticed.
Functionality
Once they've captured the attention of shoppers or patrons, what are these kiosks meant to do?
Katie Kochelek, marketing specialist at Frank Mayer and Associates Inc., states, "Some people like the look of a bigger monitor, so investing in a large display kiosk can be for reasons as simple as aesthetic preferences. In other instances, though, it comes down to it fitting the application better."
Large screen digital kiosks can be used for any application. That being said, their most popular uses are generally wayfinding as well as check-in.
Wayfinding kiosks act as interactive maps for the users with features that allow for the digital exploration of physical settings. Popular locations for wayfinding kiosks include college campuses, medical facilities, resorts, shopping malls, theme parks and ports of public transportation.
Often found in hotels, medical facilities and other locations, check-in kiosks allow for patrons, guests and patients to independently register their arrival.
Accessibility
Many large screen kiosks allow for easier wheelchair access. The larger screen makes it easier to meet the height requirements outlined in the 2010 ADA Standards for Accessible Design without altering a kiosk's original design.
Apart from height requirements, there are also ADA specifications for forward and sideways reach limitations as well as clear ground space.
The flat design of most large screen kiosks oftentimes meet these regulations without requiring any alterations to the standard specs.
When looking into investing in a kiosk for your business, consider your desired visibility, functionality and accessibility. A large screen kiosk may just hit the mark.
About Cheryl Lesniak
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Frank Mayer and Associates
Kiosk Design | Manufacturer
Frank Mayer Kiosks and Displays specializes in large-scale rollouts of custom digital kiosks for enterprise and growth-oriented brands. With a relentless focus on premium design, customization, and end-to-end service, we manufacture self-service customer engagement solutions that expand market reach, boost sales, and enhance brand equity.
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