Retail
Talking With: Coinstar's Michael Jack on expansion into digital advertising
Coinstar, a provider of coin-counting kiosks, has leveraged its technology to expand into digital advertising.
January 20, 2021 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
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| Michael Jack |
(Editor's Note: An earlier version of this article ran in Digital Signage Today, a Kiosk Marketplace sister publication.)
Digital Signage Today has regularly covered how digital signage and kiosks are increasingly merging together, as more and more vendors integrate elements from both solutions. Recently, Coinstar, a provider of coin-counting kiosks, has leveraged its kiosks to expand into digital advertising.
Coinstar launched adPlanet earlier this month, a digital advertising platform that will be featured on displays sitting directly on top of its kiosks. The HD displays will offer full-motion, animation or static imagery content. Neptune Retail Solutions, a provider of omnichannel solutions, will sell adPlanet content space for consumer-packaged goods in retail stores.
With this service, Coinstar kiosks will be able to act not only as a one-to-one coin-counting tool, but also as a one-to-many advertising service. Digital Signage Today spoke with Michael Jack, VP of product management at Coinstar, to learn more about this development.
Q. Why did Coinstar decide to integrate digital signage?
A.Coinstar's mission is to bring value to the consumers we serve as well as to bring value to retailers where our kiosks are located. The implementation of the digital signage topper, adPlanet, on our kiosks at key partners like Alberstons/Safeway, Ahold/Delhaize, Giant Eagle and others allows us to optimize our space at retail as well as bring new information to consumers who are shopping in these stores. Advertisers can now share their products and services in a highly viewable format without distracting their audience from their everyday tasks.
Q. What type of displays do you use for the advertisements?
A. We use a custom 32-inch widescreen display that has a wide viewing angle, is bright, has strong color depth and good contrast.
Q. What type of content can the displays show?
A. We can support static images as well as HD movies.
Q. Do you have any tools for analytics or examining impressions?
A. Yes, we are working with Geopath to understand the audiences that view our screens as well as with Quividi, who helps validate anonymous impression data.
Q. What do you see as the primary benefit of kiosks and digital signage working together?
A. Leveraging the existing kiosk footprint allows advertisers to reach their consumers with the right messaging exactly when and where they are most likely to make their purchase decisions — in a grocery store. It also brings higher revenue and overall sales to the grocery retailer using existing space.
Photo: LinkedIn.
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