Do kiosks have to be accessible to people with disabilities? Yes, they do. But the extent to which laws and rules require accessibility varies.
March 27, 2002
While the ATM market has been dealing with accessibility issues for a long time, the kiosk industry has only recently begun to recognize its importance.
Soon, changes in federal rules specifically aimed at kiosks will make it imperative for kiosk designers to build in accessibility features for government projects.
Back when the Americans with Disabilities Act passed in 1990, kiosks were weren't on the radar screens of legislators. When the rules defining how the law was to be applied came out in 1991, ATMs, but not kiosks, were cited. One section of the ADA Accessibility Guidelines for Buildings and Facilities, 4.34, is headed "Automated Teller Machines." The rules of this section specify general requirements for reach ranges, controls, and accessibility for persons with visual impairments.
Chris Law, a human factors engineer at the Trace Research and Development Center, said that just because kiosks are not mentioned in the rules doesn't make them exempt. Legally, Title III of the ADA requires that people with disabilities should be granted access to public accommodations.
Because the rule emphasized access for those with visual impairments, that is where most of the lawsuit activity has centered. Here's a partial list of lawsuits arising from ADA regulations and ATMs.
As a response to these cases, which were settled outside the courtroom, financial institutions began retrofitting ATM machines and redesigning new machines to provide features such as voice prompting. Several banks are now experimenting with "Talking ATM" pilots.
It's the rules that prompt legal actions. Since the rules let kiosks off the hook, and since they further restrict themselves to matters of wheelchair access and visual impairment, does that leave kiosk designers free to either ignore the ADA or to meet only those minimal rules? Not when it comes to government projects.
New rules
Starting soon, government projects will require kiosk projects to be designed with full accessibility for users with disabilities
On June 21, 2001, an amended Section 508 of the Federal Acquisition Regulations, not to be confused with the ADA, seeks to address the issue of access for people with disabilities. The rule rewrite mandates that federal departments and agencies make their electronic and information technology accessible to individuals with disabilities. Section 508 lays out the standards that must apply.
In its definition of information technology, Section 508 specifically names kiosks. And in case, years from now, kiosks and other electronic gizmos metamorphose into something as yet unknown, to cover future developments, the standard is not limited to these definitions of electronic and information technology.
Clearly, the federal government is using the power of the purse to get information technology up to the legal requirements of the Americans with Disabilities Act.
Hedges
There are limitations. The regulations do not apply to the private sector, and Section 508 contains an "undue burden" clause.
This clause allows for exceptions when providing access would result in a "significant difficulty or expense" for the government agency in charge of the IT project. The concept applies to public sector ADA concerns as well as the new Section 508 rules.
"You don't have to put a ramp on your door if it's so expensive it will put you out of business," Law said.
The government won't allow the undue burden clause to be applied without proof. It has set up reporting guidelines so that agencies can justify ahead of time why undue burden will be a factor. Kiosk manufacturers designing government projects for employees and the public at large will be required to follow the guidelines. This applies not only to federal agencies, but state and local government agencies receiving federal funds for their IT projects.
What's a disability?
The final Section 508 standards are a lot less specific than the proposals drafted by the Access Board, as the Architectural and Transportation Barriers Compliance Board is known. This federal agency develops accessibility requirements for electronic and information technology.
Originally, the Access Board drafted specific definitions of what types of disabilities would be included in public access. The disabilities were defined broadly, as:
In the final standard, instead of defining disabilities, the rules spell out the types of access that must be built into the systems. Kiosks fall under the section headed "Self contained, closed products" (Section 1194.25). You can read the specification here. The rules include these highlights:
And so on. As these rules make clear, a broad spectrum of disabilities is being accounted for in technical guidelines.
No rush to comply
If it weren't for the new rules, there probably wouldn't be a stampede of kiosk companies rushing to conform to accessibility guidelines. Gerhard Kschwendt, senior consultant, financial services group, Dove Consulting Inc., put it this way:
"Do deployers in general want to deploy those features? Probably not, because of cost issues, and because it will affect such a small amount of the user base."
Kschwednt said that in unregulated areas, people with disabilities would get less access to kiosks. Chris Law pointed out that in his experience, most people who say they are compliant are referring to reach, leaving out many other types of compliance.
Law said that there are good reasons to make kiosks accessible. Because 10 to 15 percent of the population has some difficulty interacting with a kiosk or ATM, due to problems seeing, hearing, manipulating or reading, building accessibility into kiosks also increases the potential size of the customer base. Law said that the cost hit is negligible.
"You can have all the recommended features for less than one percent of the cost of a kiosk," said Law, who did admit that the actual costs depended on the type of kiosk, and on the project.
EZ Access
To help the kiosk industry, the Trace Research and Development Center, part of the University of Wisconsin-Madison's College of Engineering, has developed guidelines it calls EZ Access. The Center specializes in accessibility. During its 30 years of activity, the non-profit research group, consisting of seven researchers, has invented augmentative communication, performed research and worked with manufacturers in industry.
Trace's EZ Access is a set of standard techniques to make electronic products accessible for individuals who have low vision or are blind, are hard of hearing or deaf, have poor reach and motor control, difficulty reading and difficulty remembering. Extensions to the technology help those who are paralyzed or deaf and blind.
According to a Trace report, EZ is now being used in more than 30 kiosks, including two employment kiosks in the Mall of America and kiosks at Knight-Ridder newspapers. The solution is also being developed for voting machines.
EZ Access consists of three features, an EZ Button, a 3-Button-List feature, and ShowSounds. When users hold down the EZ Button, preferably a dedicated, easy to recognize button, by also pressing any other button they can hear its name spoken aloud and also see it displayed on the screen.
The 3-Button-List feature lets users access all labels, displays and controls of a device by placing them in a list that can be navigated using up and down buttons on the device.
The purpose of ShowSounds, also a dedicated button, is to give a visual representation of all sounds made by the device.
These three features provide accessibility to many persons with impairments in one set of standard tools. Contact Chris Law for more information about EZ Access.
Follow the rules
The government has made it clear that future trends in electronic and information technology will be to increase access for people with disabilities. At the moment, kiosks are free from being bound by rules in the public sector. However, beginning in June, government projects will require access. It could be, as the line is blurred between ATM's and kiosks in the financial services sector, that kiosks become vulnerable to the same types of lawsuits faced by ATM's.
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