Article

Coinstar's new TV ads focus on no-fee gift cards

Campaign invites shoppers to experience "pure bliss" when they trade in their change for a variety of retail gift cards without giving Coinstar a cut.

November 15, 2011

Just in time for the holiday shopping season, Coinstar is launching a new television campaign to increase awareness of Coinstar's no-fee gift cards.

The kiosks offer no-fee coin counting to consumers when they put the full value of their coin pour onto a gift card from a variety of national and now supermarket retailers, said Sarah Ward Jones, manager of marketing communications.

The regular fee in the U.S. is 9.8 percent.

The campaign, which Ward said targets consumers who are focused on avoiding fees, consists of three short videos, each featuring a young woman who is "blissful" over the gift card deal.

"... our campaign target is women who are 25-54, with families, because they are often the primary grocery shoppers in the household," Ward Jones said.

Click HEREto watch one of the ads, which began airing this week.