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Ask the Experts: The most common user interface mistake

Bob Ventresca, vice president of marketing for Netkey Inc., advises kiosk deployers to think twice about how they use existing Web content when developing a user interface.

September 7, 2009

Bob Ventresca of Netkey Inc., a turnkey kiosk solutions provider, says the most common mistake kiosk deployers make when designing their applications is to assume the company Web site will translate into a user-friendly self-service interaction. Ventresca advises deployers to find ways to utilize existing Web content while also implementing graphical features more suited to an in-store kiosk experience.