Player tracking is the most important data a casino can collect about its clientele. Player loyalty or membership cards follow the visitor throughout the casino. Time played is redeemed for casino perks like comped meals, shows or room upgrades.
It's not enough for the kiosk industry to recognize that claims that kiosks are killing jobs are simply false. The kiosk industry needs to protect its reputation to ensure a successful future. A coordinated, industrywide public relations effort is needed.
The new association will look for ways to serve users, deployers, vendors, integrators, agencies and network operators in all areas of digital technology applied to audience engagement, including mobile services.